Impact of Social Media and Big Data on Marketing

Big Data is a term describing the enormous amount of data existed in the world today. Social media is an essential source for Big Data. Your likes, posts, follows and shares all become part of Big Data. These data collected is significantly changing the course of marketing strategies today. Marketers are able to understand their customers' preferences in more depth. They can conduct predictive strategies to know what customers want to purchase, and recommend those items. The marketers can also have customized marketing algorithms for specific customers, which will result an increase in their loyalty. Big Data is non-stoppable. Without it, marketers cannot survive anymore.